Research On Discourse Power Construction Of Ideological And Political Education In Colleges And Universities Under The Condition Of Converged Media

The construction of discourse power in ideological and political education in universities aims to strengthen the awareness of discourse power between educators and learners,enhance the dissemination effectiveness of mainstream education discourse in universities through two-way discourse interaction,promote the effective implementation of ideological and political work in universities,and also cultivate new talents for the development of the cause of strengthening the country.As a product of the era of integrating the advantages of new and old media,converged media not only promotes the rapid dissemination of mainstream educational discourse,but also promotes the widespread dissemination of non mainstream educational discourse,which to some extent weakens the authoritative recognition of ideological and political education discourse in universities and impacts the construction of discourse power in ideological and political education in universities.How to enhance the recognition and credibility of ideological and political education discourse in universities has become an important topic in current research on ideological and political education in universities.This article conducts an in-depth study for the construction of discourse power in ideological and political education in universities under the Condition of converged media,based on existing research and combined with current surveys.Through literature research and questionnaire surveys,it has been found that current university students have a clear understanding of converged media,and the development of converged media is both an opportunity and a challenge for the construction of discourse power in ideological and political education in universities.In the context of media convergence,the multi-dimensional integration of platforms,resources,models and forms has brought development opportunities for the construction of discourse power of ideological and political education in colleges and universities.The diversity of centers,ideas,freedom,fragmentation and complexity of communication have also brought serious challenges to the construction of discourse power of ideological and political education in colleges and universities.Analyzing the specific reasons for the wavering discourse power of ideological and political education in universities under the condition of integrated media,mainly lies in the lack of grasp of discourse principles;The updating of discourse concepts is relatively lagging;The use of discourse methods is relatively conservative;The linkage of discourse pathways is not flexible enough.In the context of integrated media communication,in order to effectively construct the discourse power of ideological and political education in universities,it is necessary to grasp the root cause of the problem and start from principles,concepts,methods,and paths:to grasp and follow the laws of discourse power construction in principle;To ensure the directional construction of discourse power through conceptual innovation;Using appropriate methods to enhance the effectiveness of discourse power construction;Enhance the comprehensiveness of discourse power construction through multidimensional approaches,effectively leverage the ideological and political education function of integrated media,and enhance the attractiveness and persuasiveness of educational discourse.Exploring the construction of discourse power in ideological and political education in universities from the perspective of converged media,strengthening the recognition and application of converged media during the construction process,will promote the widespread dissemination of ideological and political education information in universities,better achieve the fundamental task of cultivating morality and people in universities,and enhance the effectiveness of ideological and political education in universities.