Research On User Participation Behavior And Influencing Factors In Online Public BBS

With the rapid development of information technology and the wide application of social media, the flow of information and public opinion transmission pattern has changed a lot, greatly liberated the voice of the general public space, providing the public with a new way of self-expression. At the same time the way for the public to participate in social public affairs discussion through the network more and more smooth, is not only beneficial to cultivate the public’s awareness of democracy, but also has important influence on the democratization process of social and public affairs management. These phenomena like "My father is li gang" "south China tiger incident" indicated that the rapid development of the network for the public to participate in social public affairs had greatly promote effect and social public affairs attracted more and more attention from the public. As an important channel for the public to participate in social public affairs, online public BBS significantly increased communication among the public about the public affairs management. So analysis public participation behavior and its influencing factors on the management of public affairs in the network, helps to discover the problems in social public affairs management as well as the social public demand, also helps to improve the users’enthusiasm of participating in the public affairs online, thus further improving the management of public affairs, resolving social contradictions, and promoting social harmony.This article analyzed the users’participation behaviors according to the data they leaving in the public BBS, and found a lot of behavior characteristics when users participate in online public affairs, such as the degree and type of subject, way, time and so on. At the same time this paper built the influence factors analysis model for user participation in public affairs online through the theoretical basis including the planned behavior theory and the technology acceptance model, using structural equation methods and statistical methods analyzing the factors influencing users participating in online public affairs, and based on this, putting forward the corresponding measures to improve the participation degree of the users in online public affairs.