The False Propaganda Behavior Law Regulation Research

The false propaganda behavior is a kind of typical ACTS of unfair competition, it is refers to the operator USES advertisement or other means, for goods or services in the market all the information presented to the consumer (mainly refers to the quality of the goods, composition, performance, use producers, expiry date, origin, etc.), be misleading false propaganda.Interest is competition. Competition is in the growing environment of market economy, its emergence has its unique significance. Western countries has experienced a free economy to the transformation of state intervention in the economy, and with the reform and opening in China, and also from the planned economy to market economy, the country gives more market space, and only visible hand of the state to the appropriate intervention.Business promotion is indispensable in the process of market main body in the economic operation a means of attractive business promotion often to better explore the market for operators to promote sales. The current market trading, business promotion but not operator competition is the key, also in virtually affects a lot of consumer choice of goods. But with the development of science and technology, more and more false propaganda behavior in market competition. False advertising as a means of unfair competition, not only seriously harm the interests of consumers, but also harm the legitimate competition relationship between commodity operators, disturb the market economic order, hindered the healthy and rapid development of the socialist market economy. China’s "anti-unfair competition law", "advertisement law", "consumer rights and interests protects a law" and so on are all on the specification, but ACTS of unfair competition still abound in reality. This paper aims to research of false advertising ACTS of unfair competition law regulation, the relevant provisions in foreign countries as a reference on the basis of perfecting Suggestions are put forward.The first part there are five sections in this article, with the introduction of the definition of false advertising behavior makes us a preliminary understanding of false propaganda; The second part combines WANG LAO JI VS JIA DUO BAO add much treasure case of false advertising behavior analyzes the constituent elements; The third part through the introduction of foreign related laws and regulations, to tease out abroad advanced of false propaganda behavior regulation; The fourth part inspects our country present situation and the problem of false propaganda behavior regulation; The fifth part is on the basis of draw lessons from foreign advanced experience perfect Suggestions are put forward.