The Protection Of Financial Consumer’s Right To Know Under The Internet Environment

Under Internet banking environment, financial product design and network technology closely, pushing the financial industry to promote the rapid pace of product innovation. Given the complexity of financial products and expertise, combined with technical innovation relying on the Internet, the network of financial products for the average consumer, the more prominent problem of asymmetric information, the weak position of consumers also become more pronounced. Internet financial transactions in the process, the operator often by virtue of their information advantage, deliberately concealing important information of financial products, misleading financial consumers, or violation of the consumer’s right to know the financial information disclosure through comprehensive manner. In view of this, this paper, consumer finance and financial environment in the Internet right infringement cases, summed up the consumer’s right to know the financial challenges facing the Internet, and the plight of the reason activists generated, and then through the consumer’s right to know the financial community on the Internet questionnaire data analysis, try to build the idea of Internet financial consumer protection framework right, and finally learn from foreign advanced safeguards system designed specifically to protect financial consumers the right to know the Internet environment in China. In addition to the introduction contents of this paper the main ideas and views of each part as follows:The first part describes the Internet banking consumers to achieve their right to know the challenges facing the development of Internet financial operators were violated consumer’s right to know three typical cases: operators intentional disclosure of false information through fraud, operator information Disclosure comprehensive Internet financial capital redemption case, the operator is not timely information disclosure balances treasure "no income" case; at the same time, this section reviews the Internet to protect financial consumers the right to know the plight of the main reasons: the transmission of information asymmetry, behind the absence of legislation and education to protect.The second part to resolve the current major problems to be solved, the definition of the problem first, Internet banking consumers the right to know, including on the "consumer finance" concept has boundary of the "Internet financial consumers" and "informed financial consumers explicit rights " concept; the second is the issue of Internet banking system to protect consumer’s right to know, the problem is mainly reflected in three dimensions: the operator’s information disclosure system is not perfect, the regulatory system and help regulatory agencies are not in place, the consumer finance Relief’s information system is imperfect.The third part is the idea of the Internet environment under the framework of financial consumer protection probe into the right to know: First, the data analysis part of the research-based perspective, and explore mechanisms to improve the protection needs direction; then from a clear legal status of Internet banking and consumer right, thinning Internet financial consumer protection system right for legislation to promote internet banking within the industry self-regulatory mechanism to build, strengthen financial consumer internet right angles to protect the public education arrangements to protect the consumer’s right to know the idea of the Internet banking system.Part IV combined with advanced experience of foreign financial consumer right protection is proposed to protect the right to know the legal system of China’s system of Internet financial consumer priorities include: Internet financial information disclosure system operators, Internet operators for the financial system rules, Internet information system to help financial regulators, the Internet banking system and the right of consumers to know regret relief system of Internet banking consumers.