Empirical Research On The Private Enterprise Determinants Of Corporate Philanthropic Behavior

In the 21st century, "harmonious society" has become the main term social and economic development, the relationship between business, society, employees, consumers increasingly close, for businesses, good public relations companies to achieve competitive advantage will be an important resource So how to fulfill corporate social responsibility? How to participate in social and economic activities? In a kind of gesture and form better serve the community? These are companies that in addition to the legal government of the most powerful social organization must face and thinking problems.Study at home and abroad shows that, the external factor of promoting charitable donation patterns of behavior is the constantly changing economic and social environment and the internal factor is the concept of their own changes in Corporate Philanthropic Behavior. What are the factors that may affect Corporate Philanthropic Behavior? This is the key question of this thesis. Based on stakeholder theory, the enterprise’s internal resource capacity and external capabilities of key stakeholders, considering both the supply and demand of charitable donations, this study do a general research on the determinants of Corporate Philanthropic Behavior.In the current relevant literature theory and corporate charitable donations charitable donations to conduct a comprehensive review of behavioral theory and make a focused and detailed comments on the basis of consolidation, the paper from the strategic perspective of enterprise resource-based theory, considering the business stakeholders on factors discussed managers to maximize their profits on utility maximization, will affect the behavior of corporate charitable donations are divided into two aspects of supply and demand, the ability to combine internal resources and external key stakeholders to establish research framework.The theoretical and empirical research methods are adopted in this study. Based on variable description, this study put forward 8 research hypothesis.146 valid samples of Chinese enterprises are collected to test and prove these hypotheses. This study indicates that there is no significant relationship between corporate philanthropic behavior and corporate cash flow, but corporate reputation, corporate decision-making mechanism, government behaviors and Fund-raising requests from NPO influence corporate philanthropic behavior significantly. Moreover, the firms with different scale, at different stage of life cycle, in different industry-have different corporate philanthropic behaviors.The major innovation of this research is:First, based on theory and researches of impacting factors of corporation charitable donations by foreign scholars, this research builds a systematical and comprehensive analysis framework by considering both supply and demand of donations, and dividing impacting factors into internal and external groups.Second, this research deems Corporate Philanthropic Behavior as a two-category dependent variable. When the dependent variable equals 1, it represents the corporation conducts charitable donation; when the dependent variable equals 0, it represents the corporation does not conduct charitable behaviors. In accordance with this setting, author selects Logistic Regression Model to analyze corporation charitable donation behaviors and influencing factors. Through theoretical analysis, author establishes a scale which measures various influencing factors, and designs a corresponding survey based on previous assumption. By handing out surveys, author collected original data, and tested those data by using Logistic Regression analysis.