The Research Of Government Micro Blog To Government Image Construction

With the continuous development of network information technology, micro blog? s characteristics of quick and convenience make itself become an important tool for information transmission. Micro blog, as a kind of media, has become indispensable in people’s life, and thus catch the attention of the governments at all levels in China. Local governments at all levels have opened micro blogs, begin to concern about the advantages of micro blog?s power on the process of information transmission. Through micro blog, government can directly understand the mood of public opinion, which increases the communication between the government and people, government affairs micro blog arises at the historic moment, becomes an important window for the government to show its image. Government affairs micro blog plays a very important role in molding the image of government and enhancing the prestige and credibility of the government.The government image is an important soft resource to the government, it is the social public?s overall evaluation and collective impression to the government?s efficiency and behavior. With the continuous development of information technology, government affairs micro blog not only builds a new method for molding the image of the government, but also provides a new way for spreading information, therefore, government affairs micro blog plays a prominent role in building and structuring the image of the government.Based on literature analysis and reading a large number of data, the text focuses on analyzing government micro blog?s effects to government image building, expounds the related concept of government affairs micro blog and government image, analyzes the importance of government affairs micro blog to the government image molding, as well as how government affairs micro blog does its function to build the government image. Through specific analysis of the experience and achievement of "safe Beijing", "Shanghai issue" in molding the government image, to point out the advantages and disadvantages in the communication process, to provide a meaningful reference value to other local governments in China. On this basis, to the transmission problems of Chinese government affairs micro blog, such as poor management, formalism, the lack of public information, the difficulty of restore image, backward propagation, the text will put forward some corresponding countermeasures, hope that can give a positive reference value to our government affair micro blog?s communication.