The Image-Building Of Chinese Local Government In Perspecttive Of Government Affairs Micro-Blog

As government affairs micro-blog is an important part of the ecosystem, government affairs micro-blog experienced water period, development period, population continues to increase, influence continue to enhance, and into the normal operation period. According to statistics, as of June26this year by sina certification, the state’s government affairs micro-blog total of about79000. In the huge government affairs micro-blog, central authority’s weibo and local government affairs micro-blog have been exploring development path. Among them, the local government affairs micro-blog as the party and the government and the public a means of communication, its impact on government image is more and more attention by people.Government affairs micro-blog as a new media, with its advantages, help to create a transparent and open, the credibility of government. Analysis of the characteristics of government affairs micro-blog and development present situation, and combine it with the government image shaping the study is a response to real concerns.At present, the local government affairs micro-blog although an advantage on the quantity, but in terms of quality is uneven. In the public opinion guiding force, credibility, weibo interactive weibo, local government affairs micro-blog still have a lot of room for improvement. In order to improve the quality of government affairs micro-blog, in pay attention to the important role of government affairs micro-blog, on the basis of the need to constantly improve government affairs micro-blog using ability, promote the development of multiple platforms, and improve the long-term management mechanism, at the same time, draw lessons from foreign experience.This article mainly points six chapters:The first chapter, mainly for domestic and foreign research on government affairs micro-blog to the government image creation was reviewed, main content and research method of this paper, and analyze the possible innovation points and difficulties.The second chapter, mainly theoretical definition, image of the government and the government behavior, mass media and public awareness of the impact of government image, etc.The third chapter, the key characteristics of local government in the form of weibo is analyzed and its basic characteristics, analysis of government affairs micro-blog’s influence on the local government image creation. The fourth chapter, based on the enterprise CIS recognition system, this paper discusses government affairs micro-blog bo GAMIS recognition system for the government image creation.The fifth chapter, analyzes the present situation of the current government affairs micro-blog, existing problems, and further analyzes its reason.The sixth chapter, puts forward government affairs micro bo to local government image-building strategy recommendations.The main content of the conclusion, the full text for further refining and summarizing, and points out that the further research problems.