Study On Shaping The Image Of The Government And The Government Micro-blog

With the rapid development of modern information technology,it brings us to the age of the Internet,which has a great influence on people’s lives.The Twitter is so popular that it successfully swept the whole world.It has attracted the world people’s great attention to the micro-blog.As micro-blog highly transmission and convenience,it has been received greatly attention and applied in our lives in the domestic.The Chinese government and the government officials have also opened government micro-blog.The government entered into this field quickly.not only communicate and exchange ideas with citizens in the kind way,but also supervise the right of the government.With the economic and social development,people will also put forward more higher request to the government than before.People will ask the Government to provide better public services, but also guarantee the realization of government to protect citizens’rights.Objectively, the government should keep pace with The Times and it continuously improve their administrative capacity and quality to meet the requirements of the masses.The government give us information in a popular way via the internet.The citizen like this way and wish the government continuously executive.Through changing administrative functions,and improve government management,the government can easily to public support,narrowing the distance between the Government and the people,All these can make people trust the government. The government will be better to carry out and implement the aim of serving the people,such as providing more and more better services, creating a favorable social environment, shaping the government’s image in the minds of the people. In order to obtain a significant development,the government micro-blog should create a development strategies in aspects of social development.Given this backdrop, domestic scholars began to study and research government micro-Blog.Currently,there is no professional research and academic writing works. Most of them focus on the content of journalism, communication studies and political science perspective studies rarely involved to administrative management perspective. Therefore,this article mainly from the administrative management perspective, through use of the tool of the government micro-blog to explore the medium of micro-blog micro-blog and research on shaping the image of the government. In this paper, through public service theory and theory of government functions rationalization measures,we can know the question to the image of the Chinese government and analysis the reasons,so we may provide citizens with better and more quality services to satisfy them and the government,,and at last we could create a good image of the government.Chapter1:First of all, I am want to express the significance of this topic under the subjective and objective background of "government micro-blog". Secondly, to sort out and comment the existing problems on the "domestic government micro-blog, and to identify the shortcomings of existing research and the drawbacks in developing trends.Finally,I just summarize the framework of my content and methodology for my writing papers.Chapter2:Then, following the common path, first, carrying out a more detailed exposition on the theoretical definition of the concept of "government image". And at last focusing on a comprehensive analysis of the importance of the government’s image and determine the modern government image.Chapter3:Combining the development process of micro-blog,we are focus distinction related concepts,for example:government officials micro-blog.This paper details described the development process government micro-blog and the important of its function.Chapter4:After in-depth understanding of the government’s image positioning, we can know the correlation relationship between the image of the government and the government micro-blog. Pointed out that the core of this article how to enhance the image of the government.Chapter5:Finally, after the above according to China’s micro-blog government portrayal in-depth analysis, we can easily find hao to better use the tool of the government micro-blog. In the case of avoiding defects,we can do promote and enhance the image of the government.we can use those summary recommendations to promote the image of our government.