Evolution Of Community: The Basic Clue Of The Development Of The Government New Media

The essence of social media is the new media, government as one of social media, its evolution is a from the "individual", "group" to "everyone" community evolution. From this point of view, government of new media development steps and its main features are: initial and technology is connected to form a platform for the construction of the "content network" based on the middle; is on the platform forming phase of Internet connection "relationship network"; later individual connected to form a "service network". Media development in society, the core competitiveness of new media Chinese government will form a community organization is qualitative change. In a word, the development of E-government in new media is the media evolution process of community evolution leads to. In the operation stage, generally have to go through the platform to build, social connections and network spokesman of good governance process. The operation of government of new media, followed by media technology products update is a tactical problem, and seize the use of media products in people is a long-term development strategy problem. No matter how the iterative media products, seize the use of media products is the key person, the establishment of "small and beauty" of the community, promote community among people and between free connection benign development trend of e-government will become the future of new media.To reach this conclusion, this paper based on the related theory of media ecology school, through some typical cases to explore the government of new media technology tools evolution to the impact of people’s lives, to highlight the government new media media environment in the community to create social congenital advantage and evolutionary phenomena appear in the process of communication. This paper briefly describes the development trend of government of new media present situation and operation, as well as the relationship between government and community of new media evolution evolution phenomenon, and provides the strategy and programme for the new media community e-government construction, finally points out that the community organizations in government of new media in constructing the limitations existing in the government of new media.