Research Of The Public Crisis Management Of Government In The Era Of New Media

During several years recently, we met quite a few embarrassments though we have accumulated experience to defuse the crisis, based on which the traditional ways to resolve a growing number of complex crisis incidents have been eliminated. Then researches on crisis management have significant values to cater to the bawdy tastes of this era. The Public crisis management is a process of ongoing crisis communication. Today, with the rapid development of media industry and media technology, the Public crisis communication is becoming the critical factor, which determines if the Public crisis management would be successful. As an important component part of crisis management, it’s obviously momentous to research the relationship between the government and new media that how to handle complex relations properly between the three, government, new media and public crisis.This study is divided into six parts:introduction, explain the background and significance of the topic of this article elucidates lots of domestic and international research results, and to explain the idea of this study, methods, etc. foreword content; the first part is the body new media and public crisis management overview, introduces the concept of new media, characteristics and development survey, the concept of public crisis, characteristics and classification, comparison of traditional and new media in dealing with different aspects of public crisis:analysis of the new Media at the government deal with public crises opportunities and challenges; the second part describes the status of our government deal with public crises, the current Chinese government has established a relatively complete legal system and public crisis management mechanism, established a relatively complete public crisis early warning system, improve public participation in crisis management initiative has also made considerable progress; the third part analyzes the three issues of major public crisis management exist, one advantage of the new media deal with public crises awareness needs to be improved, two Government deal with public crises timely disclosure of information is not enough; the third is a public crisis management capacity needs to be further strengthened; the reason why the above problems, mainly because of the lack of professional staff and mainstream new media platforms; the role of government is not enough emphasis on new media; dissemination of the body is not high quality and inadequate supervision of the new media caused. In view of this, the author of the fourth part of the body Experiences United States, Germany, France and other developed countries deal with public crises proposed should integrate traditional media and new media advantage, standardized way to guide public opinion; improve network monitoring public opinion and public crisis early warning mechanisms; strict application of law, improve laws and regulations of public crisis management; the establishment of a network of six angles spokesman put forward a sound strategy to deal with public crises. The conclusion of the main points of the full text of the sort again, and explained the follow-up research.