Research On The Government's Strategies To Deal With Public Crisis Management Under The New Media Environment

Under the new media environment,the dissemination of information presents the characteristics of widespread,layered and rapid,which also makes it more and more difficult for government departments to supervise the dissemination of information.Under the new media environment,how to deal with the public crisis scientifically and make better use of the new media to deal with the crisis has become an unavoidable problem for the government in the field of public management research.This paper touches on these issues,taking Tianjin Big Bang as a case,combining with literature analysis,case study and comparative analysis,discusses the current situation,problems and optimization strategies of government public crisis management under the new media environment.Combining the characteristics of new media,this paper analyses that public crisis has become the focus of information dissemination because of its sudden,harmful and highly social concern,how the government copes with public crisis,how to face the sudden situation of public crisis and the pressure of the public,try its best to recover losses and stabilize people.Heart,maintain social stability,win the positive evaluation of the public.On this basis,this paper makes a more in-depth study.After the occurrence of public crisis,new media undertook the main channel of information dissemination,and the rapid and wide dissemination of new media information also made the environment faced by the government in crisis management more complex.Throughout the world,the ability of public crisis management has become an important standard to measure the ability of modern government governance.This paper focuses on the analysis that the government should always be in the leading position in the face of public crisis events.The response to public crisis is an important reflection of the image of the government,which is a test of the ability of government management and its own image.The public crisis has two sides to the image construction of the government.How to correctly respond to the public crisis and make the right response in time,try to resolve the crisis,eliminate the negative impact and repair the damaged image in time are the realistic problems that the government must face.Through this study,we hope to provide theoretical support and practical reference for improving our government's crisis management ability to a certain extent,and bring positive and effective impact.