Research On The Countermeasures Of Crisis Management Of Governmental Public Opinion

With the rapid development and popularization of Internet technology,the tremendous boom of self-media,which greatly broke the boundaries of time and space.In different regions,different areas and even different countries,some hot events quickly spread on the Internet,and may continue to be enlarged.Such as external Brexit,the US election,and then to the domestic Tianjin Binhai New Area explosion,Shandong vaccine events,which were put on the network platform and were widely spread.It was noticed that in recent years,China's public crisis events have frequently happened,once these public crisis were exposed to the network platform,the public opinion was easy to run into network public opinion crisis.How to manage the network public opinion crisis effectively is related to the interests of the public,and is related to the good operation of society and harmony and stability.Therefore,government acts as a public administration department,it is urgent and necessary to study how to effectively manage the network public opinion crisis.This paper mainly applies the "8.12 Tianjin Binhai New Area Explosion Accident" and "Shandong Vaccine Incident" to explore the new model which is based on the interactive perspective of the government,the network media and the public,and to seek the benign development of government,the network,and the society to win-win.The paper is divided into the following six parts:The first part,the introduction,is based on the current national leadership pays much attention to the network security and the interests of Internet users,then to explore the background and significance of the network and network public opinion.By analyzing the current situation at home and abroad,combining with the present social situation,the feasibility and urgency of this issue are obtained.The second part,the concept of definition and theoretical basis,defines the related concepts of public crisis,network public opinion crisis and government crisis management,and discusses the theoretical basis that can support this topic,including communication theory,public crisis management theory,public relations theory,legal theory,Sociological theory,social governance theory,etc..These theories supports for the study of the government on the network of public opinion crisis management.The third part,the current situation and causes of the network public opinion crisis in our country,discusses the current situation and reasons on the network public opinion crisis in our country.It is based on the characteristics of widely spread,great damage and frequency to analyze its reasons from the network media,the social public and the government level.The fourth part,case analysis,come to the problem.It is analyzing the "8.12 Tianjin Binhai New Area explosion","Shandong vaccine incident" these two specific cases.Exploring three aspects: before the incident,the incident,and after the incident these three time nodes,government,online media,to analyze management problems of our government network public opinion crisisThe fifth part,the focus of this paper,is the countermeasure and suggestion of our country government network public opinion crisis management.The model is centered on government-led,tries to establish a new model of crisis management.From the post-government response-the integration of public opinion and the government before the incident take the initiative to explore the feasibility of this new management approach and its effects.Online media and the public appropriate inter-change their roles,strengthening communication and interaction with the government.Through the benign interaction among the government,the network media and the public to explore a brand-new government network public opinion crisis management way.Part VI,Conclusion.The government fully manages the stamina and grasps the management opportunity to realize management across.Enlightening from the network public opinion crisis management to make the use of other aspects of management and give fully play to the government management and coordination of the positive role of society.