The Research Of Composite Control Mechanism Of Rumor In Public Crisis

With more and more public crisis was broke up in China, it brought a bigchallenge for our society and government. Then, because of the development ofweb technology, Rumor runs wild after the public crisis. Rumor did great harm tothe public crisis, it always be a chief rouser and powerful catalyst in public crisis,which made people became more panic and let them took unreasonable actionsafter public crisis was broke out, this would disrupt public order and seriouslythreatened people’s lives and properties. For example, Rumors in SARS and theincident of nuclear disaster in and around Fukushima all brought a bad effect forChina society and economic. So, it becomes an important topic to researchControl Measures of rumor in public crisis. How to control rumor, there’s been alot of research into this throughout domestic and foreign, and have abstainedsome results at present. But, there’s few researcher about how to control rumor inpublic crisis. By using relevant achievements made by researches from at homeand abroad, this paper detailed analysis on the reason of public crisis, thetransmission of rumor and exemplary case in domestic. Through combined withinformation theory, cybernetics and systems theory, comparative analysis onfeed-ward control theory and back-ward control theory, this paper initiallyconstructed a composite control mechanism of rumor. It’s tried to build acontinuous and dynamic Control System by combining together feed-wardcontrol of rumor and back-ward control of rumor. From this, it made rumor ineach period of public crisis has some control measure for it to stay the spread ofthe rumor.Firstly, this article summarized a composite control mechanism of rumorand detailed public crisis, the definition of rumor, and the character anddisadvantage of rumor in public crisis, analyzed the reason, transmission, andtheoretical foundation of rumor in public crisis. The first part was the foundationand precondition of the whole thesis.Secondly, this article introduced four exemplary case of public crisis: SARS,ShiShou incident, nuclear disaster in and around Fukushima incident andWeng’an event. By analysis rumor in this four case, found out the existing problems in deal with public crisis, hoping found enlightenment of compositecontrol mechanism of rumor from this case.Thirdly, based on information theory, cybernetics and systems theory, thisarticle concentrated on the advantages of feed-ward control and back-wardcontrol and builds a composite control mechanism of rumor. Detailed introducemechanism design model, operation principle and influence factor. This part wasthe most difficult and important part for the whole thesis, it was also a premisefor put up policy of rumor in public crisis.Last, this article combined the model of composite control mechanism ofrumor with foreign experience of control rumor and put up some policies for acomposite control mechanism of rumor, it conclude: improve the legal system,build a control system of rumor in crisis, construct a seamless articulationmechanism of feed-ward and feed-back control, complete feedback controlmechanism and found flexible coordination mechanism. From this, try to makethe rumor in public crisis become a continuous and dynamic close-loop.