Study On Communication Mechanism Of Public Netwok

As the wheels of history getting into the age of the Internet, networkhas become the new way of citizen on voluntary activities. It is changingthe social structure, the social public interest, and even the public thoughtof people.The Network of contribution, searching close, cracking down on theabduction and environmental protection develops efficiently. It provides anew perspective and strength for the development of China social welfare.The purpose of this paper is to investigate the social causes andtransmission mechanism of network public welfare activities with itscharacteristics, such as the Internet commonweal communication whichfeatures wide enlightenment, instant interactive, the universality of timeand space, multiple methods and the principle citizens. The network ofpublic media, marketing, public administration and public participation infour dimensions is included. It is to do attempting research on the networkof public welfare leading to the prospect of network public. The logicalframework of this paper is emerging network of public welfare activities asthe breakthrough point, respecting multiple levels of subject, content, effect,analysis of mechanism of information. It analyses all levels of informationtransformation, public philosophy, objectives and evolution of centralcharacters and other elements. On one hand, it follows the trail of thecharacteristics of public network. On the other hand, it cards the flaws ofpublic network caused by unprofessional, normative deletions and otherdefects. Further it puts forward some suggestions for the futuredevelopment of the network of public welfare. Network community isemerging, and the public network is almost blank. I’d appreciate your kindadvice.