Discussion Of The Online Merchandise Operator’s Information Disclosure Obligations

In recent years, with the rapid development of China’s e-commerce, online shoppingthis new consumption patterns are also showing a booming trend. Since online shopping withconvenient, fast, low-cost advantages, consumers will be able to buy homes worldwide floodof goods, this new shopping experience quickly conquered many consumers. However, thenetwork of repeated fraud, the frequent occurrence of flood events such as false advertising,allowing consumers to enjoy the convenience of online shopping has brought great time,equity has also been a serious infringement of unprecedented Institute.Grasp the real, adequate information is correct consumers shop premise and guarantee.Online shopping in between consumers and operators of information asymmetry is the basiccause of consumer rights and interests of victims. With respect to network consumers,network operators have a huge information advantage, access to information resources is themost abundant first-hand, so by the network operators to provide information directly toonline consumers, is to improve the status of an information asymmetry species most directand economical means to establish an online product information disclosure obligationssystem operators is not only necessary, but also feasible. Through this system, forcingnetwork operators to disclose to consumers the right in favor of the consumer spending ofinformation, not only help to protect online consumers ’ right to know, and many otherlegitimate rights and interests, but also conducive to the improvement of the currente-commerce market environment, promote health of e-commerce and sustainabledevelopment.It should be noted that the operators of online products discussed in this article refers tothe operator as an online consumer goods directly opposite parties, the transaction is notincluded in the network ’s online trading platform as a third-party service providers. Thispaper systematically discusses the disclosure obligations of operators of online products, lackof analysis of the current legislation on the basis of recommendations for improvement. Inaddition to the introduction and conclusion, the paper is divided into five parts.The first part is to analyze information specific to online consumers predicament. Thissection combines the characteristics of online shopping, consumers are making it moredifficult to accurately determine the authenticity of the information from online shopping,access to information is more restricted, can not be conveniently carried out three aspects of information exchange, indicating that the online consumer access to information uniquedilemma faced.The second part of the online merchandise operators disclosure obligations discussed.This section discusses the major operators of online product information disclosureobligations of the concept, nature and content. Online merchandise operators disclosureobligations is the obligation of a mandatory, a legal obligation to disclose the contents ofgoods and services, including information, online operators information related to onlinetrading rules, technical information and other aspects of online transactions.The third part discusses the line of goods operators in breach of disclosure obligationsbehavior. This section mainly on information disclosure untrue, inadequate disclosure,disclosure is not timely, improper disclosure of information in violation of disclosureobligations in four acts were summarized and analyzed.The fourth part is a discussion of the legislative status of the operators of online productsand information disclosure issue exists. The first part of the legislative status quomerchandise online information disclosure obligations of operators are described, whichrelates to the "Consumer Protection Law" and some regulations. Further analysis of theshortcomings of the existing legislation exists, I believe that the current legislation in lineoperators disclosure obligations also exist a lack of systematic law, the principle of the lawtoo, the lack of specific laws and legal system lacks some problems.Section V presents a comprehensive product line operators disclosure obligations regime.The section on operators to improve the range of goods online information disclosure,disclosure standards, methods of information disclosure, liability, government regulation,external security, and other systems are proposed.