Research On The Legal Regulation Of Direct Selling In China Network

In recent years, network marketing as a new marketing model for our being adopted by more and more enterprises. The rapid development of the network of direct sales to consumers has brought great convenience, greatly promoted the development of e-commerce to a more advanced level. Like many emerging industries, network marketing has brought great convenience to people at the same time, in practice, there have been many problems and produce some adverse consequence. These problems exposed China’s current laws regulating direct marketing network in the presence of lag defects. Improve relevant laws and regulations, standardize the behavior of network marketing, direct sales network for the protection of legitimate interests of consumers and the promotion of healthy and orderly development of direct selling network has important theoretical and practical significance. This paper is divided into four parts:The first part of the meaning and legal characteristics of network marketing is analyzed, focusing on analysis of the difference between network marketing and pyramid schemes are illegal. The second part analyzes the status quo of network marketing, points out the major problems existing in our network of direct sales; The third part introduces the network marketing system of major foreign countries and international organizations, summed up their mature experience in network marketing aspects; The fourth part of the network on the basis of combing direct regulation on the relevant laws and regulations, combined with the actual situation of our direct sales network, made some improvement of network marketing system of legal regulation of countermeasures and suggestions.