Film And Television Industry And National Image Construction

Film and television industry is a pivotal part of China’s culture industry strategy as well as one of the important ways of carrying out cultural and diplomatic activities. As the major products of this industry. film and television, which possess cultural, ethnic, commercial and other properties, are major carriers that convey a country’s value, life style and mass culture. Shaping a favorable national image is a crucial part of a country’s diplomatic activities. While film and television industry is an internationally popular, universal measure for carrying out cultural diplomacy and shaping the national image. In recent years, China has done a great job in shaping its national image through developing film and television industry. Yet problems also arouse during the process. Drawing the lessons and successful experience from foreign countries in shaping national image can provide strong support to promoting China’s cultural diplomacy and shaping China’s image in the international communities, thus facilitating China’s development of shaping its national image and promoting diplomacy.This thesis probes into the relationships between film and television industry and China’s cultural diplomacy as well as building the national image."Chapter one:Cultural Diplomacy and national image" mainly introduces the origins and development of cultural diplomacy, the effect of national image and why film and television industry can become a measure to shape national image."Chapter Two:Shaping China’s National Image through Film and Television Industry" introduces the development of China’s film and television industry and discusses the achievements and drawbacks during the process of using film and television industry to build the China’s national image."Chapter Three:the Analysis of Foreign Cases in Using Film and Television Industry to Build National Image" analyzes certain foreign cases in using film and television industry to build national image and summarizes experience and lessons, aiming to raise China’s awareness and attentions to this area."Chapter Four:Strategies for Using Film and Television Industry to Build China’s National Image" analyzes cases from both home and abroad, summarizes lessons and experience, and further provides reasonable and feasible suggestions for this topic.The study methods of this thesis are as follow.(1) Literature study:summarizing and categorizing the existent literature on national image construction, cultural diplomacy. culture industries, film and television industry and communication study, analyzing the achievements of current studies so as to land a break through in this essay.(2) Cross disciplinary study:on the study of the national image construction and film and television industry, cross disciplinary studies involving the diplomatic study, communication study and economics study are required. Only by analyzing through different points of view could put this study in perspective and make sure that a unified approach be realized.(3) Case study:the essay could not stand on its own only by citing theories, to add its validity; cases of success must be an integral part of this essay which will offer insights on how to mold our national image through films and television programs.(4) Data study:to proper evaluate the development of the film and television industry, data analyzing is indispensable. Through quantities study, problems in Chinese film and television industry development could be found out.(5) Comparative analyzing:by comparing Chinese film and television industry with foreign ones, we could find out the right direction for lifting national image through the development of film and television industryThe innovations of this thesis lie in the fact that it has employed multiple study methods and comprehensively studied the film industry and TV drama industry, taking stock of their achievements and also analyzing their shortcomings in their development and the role as a lifter of national image. Finally, by comparing notes with foreign countries, this essay has proposed sound solutions as to how to lift the national image by film industry.