A Scheme For Imoproving "Innovative Zhejiang" Government Affairs WeChat Spread Influence For Science And Techniology Agency,Zhejiang Province

In recent years, Chinese government agencies are opening more accounts on WeChat, an instant messaging application, to increase their online presence in a fast-changing age of social networking. In August 2013, Science Technology Department of Zhejiang Province opened technological WeChat for Government Affairs, named "Zhejiang Innovation". However, because of the big contradiction between government and audiences demand, the spread of influence was not good. Therefore, science Technology Department of Zhejiang Province invited my supervisor to take charge of the project, aimed at enhancing the spread influence of new media for government affairs. I had the honor of being one of the members participating in the project.Guided by internet thinking and based on the publicity made by Science and Technology Agency of Zhejiang Province, this research aims at finding out the coherence point between audiences and technological publicity to provide a upgrading scheme for Science and Technology Agency of Zhejiang Province and to improve the effectiveness and outcomes of technological publicity. This research mainly includes the following three parts:Firstly, explain the design ideas, methods, objectives, planning and implementation, etc. Secondly, primary argument is put forward by investigating the present situation of WeChat named Innovation in Zhejiang, research the demand of core audience, and learn from the other good WeChat, they can provide data and theoretical supports to the WeChat named "Zhejiang Innovation". Thirdly, detailed program about enhancing WeChat influence is put forward. Starting from the problem, integrating the resources of Science Technology Department of Zhejiang Province, grasping the tendency of science and technology information, the plan will put forward "four" core strategies, including increases affinity of people benefiting content, enhances credibility of powerful voice in emergency, improve services of customized government services, improve convergence of brand promotion.