A Comparative Study On Government Affairs Micro-blog And Government Affairs Wechat

Hume said: “no other force more than public opinion cannot hold a ruler. The government just relying on public opinion is formed. In the authoritarian regime in this way, and so is it in the most free, the most popular government.2” With the reform and opening policy gradually deepening, the rapid development of China’s socialist market economy, make the citizen’s economic status is more independent and consolidation, our country public “citizen consciousness” gradual awakening. Accordingly, the political system reform and administrative system reform that matching with the development of the market economy steadily.This article from the perspective of journalism departure, combining with knowledge of the sociological theory, detailed analysis of the current research status on micro-blog and We Chat, the concepts and the application of Government Affairs Microblog and Government Affairs We Chat. The generation and rise of Micro-blog greatly enhance the rapid and coverage of news information transmissions, but also improve our country public asked political consciousness. However, why the rumor occurs repeatedly in Micro-blog, what the network political need to pay attention? Micro-blog works for Government Affairs, how to further improve and enhance that form the “new normal” is worthwhile to study. We Chat connected based on strongly social relations, has become an indispensable internet communication tool in people’s daily life. It greatly changed people’s daily life, but also provides convenience for the government departments closing to the people and management efficiency. At present, the application of Government Affairs We Chat is in initial stage, has demonstrated the advantages of the new generation of mobile interactive platform. How will We Chat apply in public affairs and management, strengthen service function of Government Affairs We Chat, make Government Affairs We Chat become another important way of fully connected “people” and “public service” through the digital way need us to ponder.At the same time, this paper establishes the evaluation system to compare. Function positioning,audience,communication mode,communication effect as the basis of comparative evaluation. Through the Government Affairs Microblog and Government Affairs We Chat comparative study, shows that the Government Affairs Microblog is referred to as the new era of “hall”. It can efficient dissemination of information and access to public opinion. Government Affairs We Chat is referred to as the new era of “government agency”, the use of We Chat service number can enrich the service mode, improve the government management efficiency, and create “the wisdom of the people’s livelihood”.