The Research Of The Government Affairs Wechat Based On The Theory Of "5W"

In today’s world, informatization has stepped into the stage of universal access, deeply penetrating and integrated development from the beginning of simple development. According to the article published by the United Nations Economic and Social Affairs “United Nations E-Government Survey 2014: E-Government For The Future We Want”, which showed the number of countries using social media increased 50 percent compared with the same period of last year, and there were 118 countries used social media for online consultation and 70 percent countries carried out e-government affairs through social media among the countries. In our country, the 18 th Third Plenary Session proposed to perfect and develop the socialist system with Chinese characteristics, with the objective of facilitating the overall goal of national management system and management ability. The modern information technology is needed as support to implement the objective, especially the new media with surging development momentum such as instant messaging software including the Government Affairs MicroBlog and the Government Affairs WeChat.The Government Affairs WeChat was developed after the Government Affairs MicroBlog, and has almost caught up with the latter above with overwhelming development momentum in just three years. The Government Affairs We Chat is reshaping the new pattern of Chinese society public opinion. In the future, the heat of the Government Affairs WeChat will continues, and it will certainly to be a new hot spot for the further development of the micro government affairs. In the face of the Government Affairs WeChat, which is essential in government management, how the government to seize opportunities, meet challenges and effectively avoid risk, reasonably guide public opinion on the Internet users’ right to know and suffrage, are worth concerning and researching for every employees and relevant scholars.In article, aiming to provide valuable reference for the better and faster development of the Government Affairs WeChat, “Ping’an Zhaoqing”, the first Government Affairs WeChat of China’s public security system, is regarded as the research object and deeply interpreted depending on the famous “5W Mode” theory of mass communication system proposed by famous communication expert of united states, Harold. Russ. The article mainly includes three parts:The first part, WeChat and the Government Affairs WeChat are summarized from three aspects: the development of WeChat, the concept definition and the present development situation of the Government Affairs WeChat, and the development characteristics of the Government Affairs WeChat.The second part, the author deeply interprets the basic characteristics of the Government Affairs WeChat “Ping’an Zhaoqing” with focusing on four aspects of “5W Mode” theory including control analysis, content analysis, audience analysis and effect analysis therein, and observes the problems existing in the development of the Government Affairs WeChat at this stage through the research of the typical case.The third part, combining with the results of the second part, the optimization of the Government Affairs WeChat operating methods in information publish and media guidance during the governance of relevant government agencies, which could be realized by taking an effort in three aspects including improving the Government Affairs WeChat “Four Aspects”, establishing a good operating mechanism and improving the media literacy of the Government Affairs WeChat operational staff thought by author is further studied.