The Application Of Ideological And Political Education In Rural Enterprises

Ideological and political education as an important way to guidethe minds and actions of human beings, to a large extent influencestheir views of life, values, and also attitudes towards others. But inturn, people’s actions and attitudes also reflects the effect andfunction of Ideological and political education. The rural enterprisebecomes the backbone and economic organization of China’s ruraleconomic development after the reform and opening up policy. Theultimate goal of enterprises is to pursuit the largest profit, to promotenew rural construction and to achieve a comprehensive well-offsociety. In order to achieve this goal, the joint effortsfrom all managers and employees in enterprises are very necessary.As the main force of rural enterprises, farmers, has longbeen influenced by peasant’s consciousness, thus hindered Therefore, how to form a cohesive force by every manager andemployee, who consciously strive for the final goal and promote theenterprise development, has become the focus of Ideological andpoliticaleducation work, the starting point and the footholdof rural enterprises, has become the focus and the starting pointof Ideological and political education.In this paper, through the investigation, research, analysisand summary of Yangcheng County, Royal Prime Minister’s palacegroup enterprise, the author proposes some countermeasures of fiveaspects, such as to improve the enterprise managers’ ability ofideological and political work, to improve the awareness ofIdeological and political education’s importance, to optimizeenterprise ideological education environment, to enrich the methodsof ideological and political education work, to construct mechanismof the ideological and political education work.