Research On Service Pricing Strategies Of The Public Elderly Care Institutions From The Perspective Of Quasi-public Goods

In our country elderly care services, occupies an important place in which public elderly care institutions, which provides elderly care services is a kind of "commodities", could play a "backing" to protect low-income elderly people access to the most basic of services. At present, the elderly care services industry research service and more, but to safeguard the interests of the older age groups public service pricing research, few involved in the public elderly care institutions. The pricing of public services in the public elderly care institutions, directly affects the quality of life in older age groups and spiritual comfort, not only affects the elderly pension burden in the long run, more related to equity of the pension service and accessibility.Currently Chinese public elderly care service supply still does not fully reflect the "backing", and service pricing process, service price compensation system is not yet perfect, obsolescence, lack of cost accounting and pricing standards co-ordinating classification, project fees and service standards for price regulation norms. Based on the quasi-public goods perspective, research and public service in the elderly care institutions in the pricing process, how to better play its characteristics, introduction of market mechanism and strengthen public supervision and so on.Paper research analysis has public elderly care institutions service as a associate public items of nature features, in discussion pension institutions service supply status of reality background, analysis currently public elderly care institutions service pricing exists of defects, and produced problem of causes, think its price formed mechanism while exists market failure and Government failure, Government in participation developed pension service price, appeared "powerless" of situation, caused public elderly care institutions pension service price of twisted. Suggested service pricing in the process of government public pension agencies, pay attention to fully reflect public elder care institutions of public welfare, play to market mechanism’s role in the pricing of services in the public elderly care institutions, using "two hands" form the organic combination of government regulation and market regulation services price management system and enhance service pricing regulation in the public elder care institutions.Public elderly care institutions by further refining this study the nature and characteristics of service pricing, comprehensive analysis of factors that affect the price of public elderly care institutions pension services, according to the public policy theory, economic theory and the theory of public management, public pension agency service pricing proposals.