The Research Of Strengthening The Communist Party Newspaper’s Ideological And Political Education Function Under The Background Of Media Culture

At present, along with our country’s material civilization construction, culture prosperity and development has become an inevitable requirement of social development. Media cultural is a kind of culture which is produced by mass media. Mass medias such as the newspaper, broadcast, television, network, film and so on, make use of language, broadcast, television, network, film and so on, make use of language, text, images and other symbols to communicate, contact, understand, spread, and restrict, display the culture value. Media culture, brings a positive impact on the communist party newspaper, at the same time, also brings the negative influence. Decadent capitalist culture, historical nihilism, pornography, violence, vulgar culture, hide in the media culture, bring huge challenges to ideological and political education, make the communist party newspaper’s circulation dropped.The communist party newspaper is the most effective tools for ideological and political education, the communist party attaches great importance to the party newspaper’s construction in every stage, the Marxism news view has provided the reliable safeguard for the party newspaper’s functions display of ideological and political education. Under the background of media culture, the party newspaper still has unique advantages, develop the function of ideological and political education in the party’s newspaper is still necessary. To strengthen the ideological and political education function in the party’s newspaper needs to do the following: enrich the content, more good articles, keep in close touch with the masses, use new technological means, adhere to the fundamental purpose of "serving the people", strengthen the supervision of public opinion, strengthen the team construction of journalists, make full use of the capital market.