Research On The Protection Of Personal Privacy In Social Media

If the popularity of the Internet service completely changed the way people access to information, then the rise of social media completely changed the way of information dissemination. People are not only a node to receive and spread information, but also a social we media that can produce information. Except the basic features of web2.0 technology, social media has also both the social and media features, which make the personal privacy and the right to privacy extend to new connotations in the network. At the same time, under the impact of social media, privacy issues highlight further, which has been trapped in a multiple modern dilemma caused by development of science and technology, the mass media, public power expansion, and consumerism culture. How to deal with the problem of network privacy tort under the new situation has become a topic of common concern in the world. As the origin of the concept of the right to privacy, the developed countries of Europe and America’s awareness of privacy protection has been in the forefront, the relevant legal system is also more mature and perfect. It has formed two main types of network privacy protection mode, the legal regulation mode of EU, the industry self-disicipline mode of America. After a long period of collision, communication and development, the two modes reach the “the safe harbor mode”, which has a great significance. In China, due to historical and cultural reasons and the specific process of legal development, awareness of privacy protection and related laws and regulations are relatively lagging behind. Many problems need to be solved, such as the right of privacy without independent personality status, lack of laws and regulations for privacy protection, lag of industry self-regulation,whcih make the protection of personal privacy of social media face a huge challenge.The right of privacy of social media in the network environment has many characteristics different from the traditional right of privacy, the emergence of many newobjects and infringement, which has brought great challenges to the protection of the right of privacy. However, as the development of privacy in the network environment, the protection of social media privacy should start from building and improving the overall protection mode. Based on the detailed statement, analysis of social media, and the backgrounnd information of privacy rights, considering the situation of our country’s privacy protection, existing problems and the development of internet, through introducing, analysing, and contrasting the two privacy protection modes, this article put forward the privacy protection mode suitable for our country, the legal regulation- industry self-industry mode. At last, according to the selected privacy protection mode, some countermessures and suggestions are given in order to better protect the privacy rights interests of people under social media and promote the steady and healthy development of information society in the internet age.