Pharmaceutical e-commerce also rising as soon as the high-speed development of electronic commerce, the e-pharmacy is becoming thee-commerce ’ s new battlefield. As more convenience and cheaper buy medicine on the internet,epharmacy has been becoming more and more popular among the customers. The character of medicine is high-specialized,standardized,monopoly and high profit margins both the complex, variable, open of the internet,there are all kinds of question in era of e- pharmacy. Those question are not only causing the disorder of Pharmaceutical market but also dangering the healthy and security of customers. The conclusion is e-pharmacy in urgent need of effectively regulatory measures. One of the most developed country in the e-pharmacy era is America, it has many years history, had been founded a series of quite mature regulatory mechanisms. more and more country all of the world would like to use American patter for reference. The success of American patter is due to Public policy decision-making mechanism of the USA, it makes the market self – regulation will only go so far. American regulatory mechanisms Consists of Federal regulators and Joint supervision, Federal regulators includes the US food and drug administration, the Federal trade commission and the Drug Enforcement Administration; Joint supervision made by the us food and drug administration, the National Association of Boards of Pharmacy and many other authority mechanisms from all over the world. Many effectively measures are the point of instructing, which Consists of the access of e-pharmacy, the regulatory measures of FDA, the regulatory of drug information, the adverse reaction monitoring and recall of medicine soled on the internet and the customers protection and so on. Our country also use American patter for reference, Constantly perfect our e-pharmacy ’s regulatory measures and gradually establish a regulatory patter which both suitable for the development of pharmaceutical Electronic Commerce and advantageous to online shopping consumer’s protection. |