Study On Rural Tourism Development In The New Countryside Construction

In socialism new countryside construction, rural tourism development is not a concern to take lightly, which can increase the income of the farmers, thus achieving an affluent life, and improve the quality of the peasants, thus setting up a good atmosphere, and improve the level of rural industries, thus promoting the functional transformation of Agriculture. In addition, rural tourism is a complex and integral activity, including political, economic, social and cultural factors, also a kind of special social and cultural phenomenon, which can promote the comprehensive development of rural area and agriculture, and vigorously accelerate the construction of new countryside.Qianguo County has achieved many achievements in the new countryside construction. For example, the rural environment has been greatly improved, and the productivity increased, the financing environment improved, and the government is committed to the construction of clean government culture and talent cultivation. Meanwhile, the county holds a good natural environment and unique cultural life, with a big tourism development advantage, such as the Morin khuur and other non-material cultural heritages, Chagan Lake and traditional festivals to drive the rural cultural tourism. As a national ecological model demonstration county, Qianguo has also a good advantage of ecological environment. Both of these contribute to the development of rural tourism of Qianguo County. But, for now, the tourism development of Qianguo County has some weaknesses, such as being lack of standardized management, adequate development of tourism resources, adequate facilities, and talent training.In order to promote the development of rural tourism of Qianguo County, it is essential to organically combine the country with new countryside construction, implement regional cooperation strategy, make unified planning, strengthen the support and guidance from the government for tourism management, improve the level of operation, management and service, improve the culture grade of tourism activities, achieve sustainable development, maintain the rural cultural consciousness, promote credit consciousness of farmers, strengthen the association of tourism and culture, follow the natural ecology principle, strengthen infrastructure construction, develop traditional culture connotation, realize the upgrading of rural tourism products, foster high-quality management and service personnel.