The Study Of The Development Of "Shanxi Workers Daily" In The New Period (2010-2014)

Shanxi Workers’Daily, as the name implies, is a provincial trade union cadres and the professionalism of the worker masses, targeted the authority of the party newspaper.It is founded by the Shanxi provincial federation of trade unions to meet the needs of the work in March 1984.By 2014, Shanxi Workers’Daily has been set up for 30 years, and entered the mature development stage.The newspaper always adhere to the "service for the unions, for the worker service" newspaper "two" policy Closely around the province reports to the center of the trade union work.It actively promotes the provincial government and the provincial federation of trade unions of the line, principles, policies,and develops advanced model workers typical role model,and reports all level of unions work achievements,and eflects the true aspirations of the masses of workers,and Safeguard the vital interests of the masses of workers,to provide recommendations for the development of major enterprises in Shanxi Province. Shanxi Workers’Daily has been developed from quarto black and white tabloid to four-eight color daily edition, and has been from irregular to regular comprehensive weekly Journal in 30 years.It has gone through a climax and the Trough.The newspaper has left a heavy sum in the history of journalism in Shanxi, and has made some contribution to the Labor Movement in Shanxi objectively.2010 is the history of the development of new media in a year of great symbolic significance, the Internet and the rapid development of mobile phones and other new media, rapid expansion in the media circles, Chinese triple play presents new evidence of the development of the state.From 2010-2014 is a new stage in the media system, a new period.For traditional media in terms of the five years from 2010-2014 is a critical period of its transformation.Whether the transition, how to transition results directly related to the development of the media life, which has a more direct impact on the majority of the audience reading mode. Shanxi Workers’ Daily, as the local provincial newspapers, of course, the media must adapt to the trend of the times, a positive response, rapid transformation.Therefore, this article through the "Shanxi Workers’Daily" conduct research since 2010 to 2014 nearly five years of development and change, combined with Shanxi Workers’daily to carry out activities of "double service" big research report in 2014,and the newspaper that five sampling analysis and content analysis, and strive to accurate, objective way, one by one scale dissemination of information, dissemination of the contents of the newspaper’s classified report means, dissemination of results were analyzed and discussed several aspects of the situation.This article focuses on the analysis of means of communication and dissemination of the contents of the new media environment, and then come to the development trend in the new era of media newspaper environment problems, and give some suggestions and thinking strategies. It can only hope this is Shanxi Workers’Daily in the bear "service union service workers’ and service companies that" double entry "of social responsibility, to go further.