Research On The Adaptability Of The Communist Party Of China To The New Media Environment

The Communist Party of China is the ruling party in China and it will be the long ruling party. The property of the party decided it is the core of leadership in building socialism Chinese. The Party led the Chinese people to the road of socialism with Chinese characteristics; adhere to the socialist system with Chinese characteristics. Under the theory of socialism with Chinese characteristics, we will realize the Great "China Dream"—rejuvenation. And the Party is the key to the success of "China dream". Therefore, the vicissitudes of the Communist Party of China is closely connected with the development and future of our nation.As a new media form with the support of information technology, network technology and mobile communication technology, it is different from the traditional media—new features, transmission mode and dissemination law. The resulting complex new media environment not only profoundly changed people’s life and way of thinking, but also had serious impact on the development of the Communist Party of China, brought a serious challenge to the Party’s ruling ability construction. Under the new media environment, the Communist Party of China as a ruling party faces many new and to be solved new subjects:how to deal with the new media, how to use the new media resources to shape the media image of the Party, how to improve the party members’media literacy, how to construct the harmonious interaction between the Party and the new media, how to manage the new media environment, how to resolve the crisis of new media, and so on."Natural selection, survival of the fittest", so is the political party. Facing the new complex and changeable environment of media pressure, our Party must grasp the initiative, face it bravely, adjustment and reform it, enhance the party’s adaptability and respond positively to the new media environment changes. This is the inevitable choice for the Party to deal with the new media environment challenge, but also the inherent requirement of self reform and development of the Party. Only through the adaptive changes of the Party, improving the Party’s ability to adapt to a new media environment, the Party can keep pace with the times; maintain its vigor and vitality.Apart from the introduction, this thesis consists of four parts. And it has carried on the thorough analysis to the change of adaptability under the new media environment. The first part expounds the basic theory of new media, political party’s adaptability to change, and provides a theoretical basis and the logical starting point for the whole paper research;The second part mainly analyzes the necessity of the Communist Party of China’s adaptive changes under the new media environment, points out the adaptability change is not only the objective requirements of the new media environment changes, it is also the Party’s inner requirement of development about itself;The third part deeply analyzes the adaptability change problems that the Communist Party of China owns under the new media environment, deeply discusses the reason why it has weakened the adaptability change;Aimed at the existing problems about the Communist Party of China’s adaptive change under the new media environment, the fourth part puts forward feasible strategies for the Party’s adaptive change under the new media environment. In order to push on the adaptability change smoothly under the new media environment, we must be from four aspects:the first is to pay attention to new media; the second is to the use of new media; the third is to control new media opinion; the last is to improve the interactive mechanism.