Analysis Of The Construction Of The Microblogging Street Office

Since 2011, Chinese government microblogging first year onwards, government microblogging has aroused intense interest and attention from all sectors, not just because it is an open platform for an exchange of information and, more importantly, it is the network developed especially during the new period, the important work of the government to achieve innovation in power management methods and network resources.In the rapid development of government micro-Bo, street offices microblogging also emerged. Street offices emergence of microblogging, broke the street offices dependence on traditional administrative methods, in the daily administration, public service, community maintenance, etc., opened up a new road of scientific management, create a more populist image of the service. However, due to development time less than five years, street offices subject to the microblogging positioning and function is not clear, with a commanding style street microblogging thinking management, network operations teams lack sufficient knowledge of professionalism and Internet culture, street microblogging configuration and management institutions are not perfect and other reasons led to the Microblogging faced many problems in the building, such as low number of fans, low microblogging update frequency, tweets no substantive content, a mere formality, positioning vague. Thus, street microblogging to really help people to serve the people, we must learn business model and management style of other government departments of government micro-Bo, establish and improve street microblogging management philosophy, stop construction of microblogging integrated development, standardize the content and form of the spread of micro-Bo, to strengthen the follow-up supervision and evaluation mechanism, strengthen the government’s network media information dissemination capabilities, improved system-building mechanism Hugh public relations, operating system and a scientific team, establish and improve relevant systems, the street microblogging run and the legal, institutional, policy combined stand fast at the current and feedback mechanism to achieve healthy and orderly sustainable development, which will microblogging powerful influence and cohesion to the limit, the formation of the new direction of government work, it is the road of development of street microblogging.