Discussion Of Law Regulation Problems About “Shopping Among Circle Of Wechat Friends”

Shopping among the Circle of Friends is a kind of trading activities to buy goods or services among the Circle of Friends on internet environment by means of mobile phone. The trading activities have such features as the uncertainty of transaction subject, simple trading carrier, Diversity of trading patterns and so on. As the Internet continues to spread to life, the number of people using WeChat continues to increase, the influence of circle of friends shopping is becoming more and more important, so that more and more disputes are triggered, and this requires the regulation of law. But at present, there are some problems about the law of shopping among the Circle of Friends: First, the uncertainty of the subject of the seller; second, the security of the transaction funds; Third, trading contracts lack of credentials; Fourth, non-standard active advertising releasing; Fifth, it is difficult to guarantee the return of goods. This paper suggests improving the relevant laws, and some suggestions are put forward to strengthen the administrative supervision: First, suggested compulsory real-name authentication on owners of the micro business, micro-shop(natural person); Second, recommended the establishment of a dedicated shop consultations window in the Wechat third-party trading platform; Third, recommended the establishment of a database transaction orders recorded in the Wechat third-party trading platform; Fourth, recommended the establishment of Wechat real-time online marketing regulatory agencies, to supervise the shopping process online in real-time; Fifth, suggested specification of the receipt and delivery goods procedures of third-party couriers and recommended opening of online real-time dedicated window to regulate the shopping disputes in Wechat platforms, the establishment of credit deposit system of Wechat business, Wechat-shop(natural person) owners to achieve real-time online transaction dispute mediation and arbitration and to pay the compensation to the equity losers in advance.