Case Study On Addressing The Public Opinion Crisis Concerning The Belated Unified Real Estate Registration

By studying the public-opinion-crisis event that the unified real estate registration missed the appointment with the general public, and conducting research on the plight faced by the governmental credibility and the background of public-opinion crisis, this article describes the media reports and public reaction, and applies theories such as reflection between media and government relations, the spiral of silence, the gatekeeper and agenda setting to analyze the issues that the public opinion crisis needs to address, including the lack of transparency in public information, belated information release, single channel of information release, etc..Through literature research, chart analysis, case analysis, this article analyzes the causes of crisis from four aspects:the government’s inadequate attention to public opinion crisis, the lack of crisis pre-warning mechanism, the silent news spokesman in dilemma, the room for improvement of the news release system, and the lack of assessment of the effects of news release to address public opinion crisis. The analysis shows that the party accountable for addressing the public opinion crisis is not clear, the related work is confidential, and the news release agency is not sufficient. It is concluded that efforts must be made to take initiative to dominate the media, to establish and improve the mechanism of emergency news release, and it is the enlightenment that information begins with authority.Based on the case study of the public-opinion-crisis event that the unified real estate registration missed the appointment with the general public, we can see that there are still many problems concerning the way that the government addresses the crisis of public opinion, including both its own factors and objective reasons. In view of the current situation of public opinion addressing by government, the relevant countermeasures are put forward. It is suggested that government departments should raise the awareness of crisis management, improve the news spokesman system, strengthen the coordination mechanism, strengthen the construction of the release mechanism, enhance the pre-warning system, strengthen the construction of the news release platform, bring new media into full play, and guide the media.