Research On The Strategy Of The Government To Use The Media In The Process Of Major Public Events

In the process of developing the socialist market economy and the establishment of socialist democracy, people’s awareness of the benefits and rights awareness is improving, while the interests of the pattern and the pattern of social relations has also undergone a corresponding change in the various social contradictions and conflicts of interest came to the fore, the whole society into the public events multiple times. Although China has established a contingency mechanism for handling public events, however, due to the role of contemporary media, could have been easily obtained through the proper channels of mediation limited public events, it may evolve into a major conflict escalating public events. Therefore, how to treat and use the media that the Government in the process of dealing with sudden public incidents in question must be of great concern. However, the Chinese government in dealing with major public relations events and between media have had a profound lesson, whether the use of the media and does not care about, or improper use of the media, is not conducive to the government for sudden public incidents disposal. In order to better treat and use the media to play its positive value in dealing with sudden public incidents during my Government to make use of the following main strategies: first, the use of clear media purpose, namely to curb rumors, to calm the situation; information disclosure, people familiar with the matter; image building, maintaining stability. Second, the task of determining the use of the media, which serves as a guide gatekeeper, a major source of information, information forgeries are becoming. Third, the use of the media to establish the principle that the Party principle, active principle, the real principle and the principle of persuasion. Fourth, the media formed using methods that establish a government spokesman system, effective public opinion analysis, belong to the party media management intervention, other property of the media to guide management and a reasonable set of issues. Fifth, other measures to improve the use of the media, namely the scope of a reasonable set of news dissemination, to help enhance the level of dissemination of local news media, the use of innovative means of media. The only way to improve the ability of our government dealing with sudden public incidents, and establish a good relationship between the government and the public, establish a good image of the government.