Research On Government’s Public Opinion Guidance To Deal With Sudden Public Events In We Media Environment

With the rapid development of digital media technology and in-depth application,individuals are more closely linked to the entire information society.Microblogging,WeChat,social networks and personal space are the representatives of We Media,which set off a new wave.We Media has a completely open and free speech network space,which provides a platform for netizens to express the interests of the demands and to vent their feelings.When a sudden public event occurs,netizens are easily induced and tempted,facing the lack of information,unknown truth and unclear reasons,which can eventually lead to the outbreak of public opinion,and be evolved into a network of violence.It can endanger the people’s lives and property security,damage social harmony and stability,and affect the Party and the government’s image.In this era,everyone is the microphone.The law of news communication has undergone a revolutionary change.It becomes a new topic in propaganda and ideological fields that how to deal with guiding public opinion of sudden public events in We Media.This paper integrates the knowledge system of sociology,communication,psychology and other related disciplines,combing the research results of guiding public opinion of sudden public events in We Media environment.Meanwhile,the paper analyzes the problems and causes of the current government confronting public emergencies in the We Media.On this basis,this paper explores the practical countermeasures for government to guide public opinion in We Media environment.The paper consists of five parts:introduction,text and summary.The introduction part includes the topic background,research significance and purpose,which summarizes the relevant research at home and abroad,and defines the main concepts,the research methods,ideas,main content and innovation points.The second chapter carries on in-depth analysis to the public opinion.This paper summarizes four motions of the public opinion communication in We Media environment,such as the security and emotional needs of the people concerned,the value of the opinion leader needs and the needs of the participation of grassroots netizens.Moreover,this paper analyzes four features of spread public opinion in We Media environment,including the subjectivity of civilians,the rapidity of communication,the broadness of coverageand the convenience of interaction.Positive effects are mainly reflected in the following aspects,including helping the government to respond in a timely manner,a comprehensive coverage of traditional media coverage,broaden the channels of political participation of the masses.On the contrary,the negative effects are mainly reflected in the breeding of network rumors,the accumulation of network rumors,resulting in ethical anomie.In Chapter Three,the problems of government’s public opinion guidance to deal with sudden public events in We Media environment is digged out,reflecting in the lack of thought,incomplete monitoring mechanism,lack of coping capacity,and lagging behind.The fourth chapter focuses on suggestion to solve the problem from the aspects of ideology,mechanism,ability and legal system,which could provide reference to improve the government’s ability to guide public opinion and the level of innovation and social governance system of academic theory.Last but not the least,based on the necessity of the guidance of We Media,it is expected that the government will actively carry out the prospect of public affairs from the media public opinion,and put forward the shortcomings and limitations of the paper.