The Network Shopping Consumer Privacy Legal Protection

Along with the development of electronic commerce technology, online shopping has not only confined to shopping on the Internet than to save more time and money in reality such concepts, when we take out the mobile phone to open the various APP, we will find that online shopping has been deep into all aspects of life, from a car to sell cars in the network, to eat at ordinary times the various delivery bulk software, Internet shopping has become an indispensable way of life. But, in the process of the specific network shopping, because of the specificity of online transactions, shoppers have to put the name, address, contact information and connect card account password set is in order, even in the process of the setting, the e-commerce platform operators may intentionally or unintentionally collected all kinds of consumer information, and it is in the case of consumers completely unaware of the collected.The purpose of this study is to find a now in the process of network shopping consumer’s personal information is to be paid in unwittingly transfer, then legally first determine the legal definition of Internet shoppers privacy, at the same time in the solution on the reference of advanced experience, combined with the current situation in our country, suggested the government set up a special supervisory and administrative department, set the method for the vertical management, it can be effective for consumer complaints by various types of network electronic sales platform, makes to solve this problem effectively, the network shopping consumers can get effective protection of individual privacy.