Research On The Negative Effects Of Emergency Network Public Opinion And Its Countermeasures

Network public opinion of the positive and negative effect had existed since the advent of the network. With the further development of Internet technology, network platform as one of the main platforms of expression and gathering, wider, fast information transmission and interaction between the government and the public more frequently, all kinds of social contradictions and problems of agglomeration in the network, ferment, broke out. Gathered on the Internet in the face of emergencies and the negative effect, the government how to deal with,and actively guide the network public opinion, to eliminate the negative effects of network public opinion is the government management needs to solve a problem.Tianjin port "8 · 12" explosion happened in recent years, serious sudden accident, this article will this incident the generation of network public opinion and evolution is divided into three stages: stage outbreak of public opinion, public opinion spread and public opinion to dissipate.The first stage is the spread of public emergencies, the expansion of the media, the public focus of the incident, the major forum of the dispute,the formation of public opinion; The second stage is the media and the public to continue to pay attention to the event, the public opinion situation remains high; The third stage is the government public emergency information, respond to the public, and gradually ease the public opinion until dissipated.In this paper use the theory of public management, crisiscommunication management, complex system theory, journalism, and other knowledge, to Tianjin port "8 · 12" bombings as an example to analyze the network public opinion, and the government on how to deal with the negative effect of emergency network public opinion research.First, after defining the connotation and research of network public opinion for emergencies on the basis of the theory, closely linked to the evolution of Tianjin port "8 · 12" bombing of the network public opinion,analysis of the characters and influence factors of the negative effect; and from the government departments to deal with the negative effect of the network public opinion, the lack of capacity, government departments to deal with the negative effects of the network public opinion, the policy is improper, the investigation and analysis of the explosion is very complex and so on five aspects of the reasons for analysis. On the basis of this, put forward the basic concept of innovation network opinion on emergencies negative effect of government to deal with, to enhance the ability and strategy of the negative effect of government to deal with emergency network public opinion, to optimize the collaborative supervision mechanism of the government to deal with emergencies network public opinion, strengthen emergency network public opinion supervision of government technical support improvements in four aspects.