Party Building Brand Research Under The View Of Service-type Grassroots Party-organization Constructing

As the powerful gripper to strengthen the service-oriented grass-roots party organization construction under the new situation, branding work of party construction is very important and meaningful. The paper takes education system in Shanghai P district as an example, in the view of service-oriented grass-root party organizations construction, investigates the real situation of party construction branding work of schools at the basic level in P district, inducting and summarizing their experiences and deficiency. Then, making suggestions and improvement measures to enhance and perfect the party construction branding work.The article main body consists of five parts. The first part contains three aspects: a brief overview of thoughts origin and bring up of service-oriented grass-root party organizations construction which the CPC central committee put forward, and it’s demands at education system. The second part analyzes the background of party construction branding work in education system of Shanghai P district, from the profile of it’s party construction, pilot sites construction and branding work. The third part inspects the practice of branding work in education system of Shanghai P district, according to the Specific approach and major problems of branding work in service-oriented grass-root party organizations construction. On the basis of our study, the fourth part analyzes three aspects to the branding work in education system of Shanghai P district to promote service-oriented grass-root party organizations construction:the top design, center around and typical demonstration. Under the advanced work experience of party construction project branding work in other areas, the last part of summarizes the method of party construction project branding work, depending on the thinking logic:Planning of brand positioning â†'Construction of brand cultivation â†'Brand evaluationâ†'Brand promotion.