The Factors Of Affecting Government Affairs Microblog Interaction

The interaction between the government and citizens, namely, the communication process between them shows specifically that the government grasping the main body of political resources transfer administrative information in order to coordinate with citizens with the help of certain platform or media and is the state which the government strives to achieve in the process of policy. This is not only accord with the principle of the mass line, but also innovate the social management as well as guarantee the smooth implementation of public policy which is an effective way to shape the government good image, protect the legitimate rights and interests of citizens, as well as achieve effective political communication. In the information age, Internet has become increasingly an important tool to improve the efficiency of public service and strengthen the social management. The microblog take the maximum advantage of the Internet with featuring its immediacy, universality, grassroots which has become an important channel where citizens can make the timely communication and interest demand. The government follows the trend of the times by opening a large number of government affairs microblogs which played an important role in the daily work and important moments. For example:it communicated with the netizen and service to citizens as well as put forward issues online and settle it in the reality. It has become a bridge which promote effective political link and the interaction of conscience between the government and the masses. China’s society is now situating at the transition period in which all sorts of ideological trend converge, all kinds of contradiction entangle, hot issues emerge in endlessly and netizens pay close attention to social contradictions. The development of the personal media has increased unstable social factors which requires full play of the media such as microblog where public opinion demands can be expressed on the effective channels to solve the problem fundamentally as well as guide public opinions.The thesis is consist of five parts:The first part is introduction that mainly introduce the background and significance of the study as well as the domestic and foreign literature review on the relationship between government and citizens as well as e-government microblog. The second part is the theoretical basis of study in which defined the concepts about the government affairs microblog and political communication and introduces the ways that traditional government and citizens interact and its defects. Finally it analyzes the theoretical basis on the interaction between the government and citizens under background of the e-government microblog. The third part is the internet-based questionnaire in which understand the respondent’s cognition and attitude towards government affairs microblog as well as the ways of using it and the status quo of its interaction. The fourth part is the empirical analysis in which by using SPSS statistical software for multiple regression analysis analsized the relations between the dependent variables-government affairs interaction index and independent variables which its publish time, its form content, its diction, its sources and its effectiveness in order to discover the factors affecting the interaction between the government and citizens based on microblog Chengdu, politics. The fifth part is the measures and suggestions for improving government affairs microblog interaction.