| This paper selects 30 public opinion events in Inner Mongolia in the past five years,and uses the network crawler technology to capture the government microblogs in Inner Mongolia,which is involved in the above-mentioned public opinion dissemination,and selects 48 government microblogs with high impact index as the research object.The social network analysis method is used to study the information interaction mechanism of the Inner Mongolia government microblog group in the public opinion event.In the interactive network research formed by Inner Mongolia government affairs microblog,it is carried out from the macroscopic,meso and micro dimensions: macroscopically,using UCINET software to construct the interactive microblog interaction network diagram and the overall interaction of the group;explore the circle group interaction formed by the government microblog in the interactive network on the meso level;at the micro level,mainly explore The influence and role of core members in the overall interactive network.The analysis shows that the Inner Mongolia government microblog group has the following characteristics in the process of information interaction: the centralized network has a centralized tendency,the information interaction presents cross-regional interaction,the role of individual members in the circle group is prominent,etc.In addition,the government microblog group also has it's inadequacies.Finally,based on the existing deficiencies,the strategy of strengthening the guidance ability of Inner Mongolia government microblogs is proposed in a targeted manner: strengthening inter-connectivity between platforms,forming a cluster matrix;clarifying the functional positioning of the government microblog platform;improving the public opinion response mechanism and strengthening public opinion warning Research and judgment;scientifically set up information issues,correctly guide network public opinion;strengthen Internet thinking,and transform stereotyped rigid style. |
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