The Research On Role Of Microblog In Interaction Between Government And People

With the development of information technology networks and mature application in China,at moment microblogging came in China, with the spread of nuclear fission model, hundreds of millions of audience, amazing propagation effects and different from traditional media highly interactive, by many people of all ages, is becoming an important tool for government social management. The second half of 2009, Hunan Taoyuan Conty official microblogging "Taoyuan network" came out, becoming China's government departments first open microblogging. after which, out of the innovation of social management, strengthen consider political interaction, local government a series of government microblogging sprung and development. With its authority, interactivity, immediacy, PFP and other characteristics, widely by the government sector, the media, the public and other aspects of welcome, and quickly became the new position of the network of public opinion. However, in the government microblogging from there to the explosive growth in just a few years, "microblogging" type of political people interact with information because of the quality of government departments and people missing, as well as the absence of the Chief microblogging microblogging content management bottlenecks and other government microblogging brought many problems in information interaction of political people.Based on the government microblogging, political interaction and political interaction based on government microblogging and other related concepts to sort on to Jiaxing municipal government microblogging organizational system as an example to the public information on the political aspects of the interaction were analyzed, and the introduction of public communication theory and Osgood- Schramm loop mode theory, respectively, from communicators and recipients of public information, public channels of communication, public communication of the contents of the three angles of view, the government microblogging in politics and people interaction problems were analyzed. Suggestions in part, to these three perspectives as a breakthrough, made to enhance the quality of interactive body, improve government microblogging management and enrichment of government microblogging content these three measures to further improve the government microblogging in politics and people interact with information in role. This paper consists of paper is divided into seven chapters.Chapter One: Introduction. In this paper, a brief description of the background, the significance of the research status in government microblogging political people interact with information to do a review, but illustrate research ideas and research methods.Chapter 2: Overview of relevant theory. This article briefly discusses the use of public communication theory, and Osgood- Schramm loop mode theory.Chapter 3: The role of government micro-Bo Jung Min interactive information in the basic profile. Describes the development of China's government microblogging proposed role of government micro-Bo Jung Min interactive information in the classification, and government microblogging characteristics of political people interact summarize information.Chapter 4: government microblogging political people in the role of interactive information case analysis. Jiaxing Municipal government microblogging organizing system as an example, Jiaxing Municipal government microblogging dissemination of organizational systems in the political public profile information interaction, analyzes the mechanisms of government micro-blog related information interaction in the political people, and Interaction effects were analyzed by specific examples of describing the status quo, government microblogging problem of political people interact with information, there can be tracked, and the corresponding countermeasures to justifiable.Chapter 5: Promotion of government micro-Bo Jung Min interactive information faced. From the aspect of communicators and recipients, public channels of communication, public communication of the contents of public information and other issues analyzed government microblogging political interaction in face of reason and to analyze the problem arises.Chapter 6: to enhance the role of government microblogging political people in the effectiveness of interactive information suggestions. On the basis of the analysis of the problem, we propose to enhance the quality of the interaction body, improve government microblogging management and enrichment of government microblogging content in these three areas targeted and operational countermeasures.Chapter 7: Conclusion. Make a summary of the article discusses, this paper points out the shortcomings pointed out and prospects for the future.