| As a "double-edged sword",the Internet has gradually evolved into a new field of ideological struggle while promoting the exchange and mutual learning of people’s values.In the mutual game of various ideologies,many non-mainstream ideologies try to use the concealment and freedom of the Internet to realize their own online discourse rights and squeeze the discourse space of the mainstream ideology.In this regard,it is particularly necessary to strengthen the research on the construction of the mainstream ideological network discourse power in China.On the basis of combing the related theories of Marxist ideological discourse power and learning from the research results of domestic and foreign scholars,defining the basic concepts of mainstream ideological network discourse power.From the theoretical level,the constituent elements of the mainstream ideological network discourse power are summarized,discourse subject,discourse content,discourse carrier,discourse effect.From a practical perspective,on the one hand,China’s mainstream ideology network discourse power has achieved positive results,including the consolidation of mainstream ideology’s network position,the expansion of dissemination methods and the specification of the behavior of the network discourse power construction.On the other hand,the construction of mainstream ideological network discourse power in China is facing serious problems,which are mainly manifested in the building capacity of discourse subject Needs to be improved,the authority of discourse content is challenged,the effectiveness of discourse carrier is weakened,and the accuracy of discourse effect needs to be improved.The main reasons are the uneven level of multiple subjects construction literacy,the obvious shortcomings of mainstream ideological network discourse,the capital manipulation of network media resources,and the absence of evaluation feedback mechanisms.From a dynamic perspective,the construction of China’s mainstream ideological network discourse power is a systematic project with its own operating logic.Discourse production is its logical starting point.Under the conditions of the joint participation of multiple discourse subjects and the correctness of the discourse content,the discourse subject is used to prepare discourse and set up network issues to complete the production of mainstream ideological network discourse.Discourse spread is the intermediary.The mainstream ideological network discourse is widely transmitted in the network media with a stable communication order,so that the discourse receiver produces cognitive,value and behavioral effects.Discourse regulation is the logical end.Adhere to the basic principles of directionality,education and flexibility,guide,restrain and manage non-mainstream ideological online discourse,enhancing the mainstream ideological network discourse power.Based on the above analysis,based on the constituent elements of China’s mainstream ideological network discourse power,starting from the perspectives of cultivating discourse subjects,innovating discourse content,optimizing discourse carriers,and evaluating discourse effects,we strive to propose enhancement of construction capabilities,building advantages,and improvement of construction effectiveness.A systematic improvement path reflecting construction effectiveness. |
