Analysis Of Buy42.com Status Quo And Countermeasures

As more and more social problems emerge with time, traditional social welfare system has become inadequate to solve them. In this case, social enterprises arise. Unlike traditional non-profit organizations(NPO), social enterprises can make profits and sustain themselves. But they seek social interests instead of shareholders’ interests.The theoretical research and real practices of social enterprises are very few in China. In order to give a brief introduction of how social enterprises operate and how they work for social interests, this article will analyze China’s first charity shop Buy42.com in terms of its mission, organizational structure, team composition, business model, innovation, as well as the challenges and solutions based on interviews with members of Buy42.com and second-hand research data.The article reveals some key factors for Buy42.com’s success: strong social mission, attractive customer value proposition, effective business model, extensive business experience, charismatic leaders, innovative organizational culture, superb resource integration ability. Buy42.com also faces some challenges: difficulty in retaining talents, urgent need to popularize the concept of charity shops, lack of social impact assessment system, the absence of policies and laws, low business income, poor capital circulation. Therefore, the author suggests that Buy42.com rely more on its business experience, innovative thinking and coordination ability to integrate both internal and external resources to enhance its profitability so that it can sustain itself and thrive. At the same time, the society and the country as a whole should create a favorable environment for the growth of social enterprises like Buy42.com.I hope this article will provide readers with a new perspective to solve social problems in the business way.