Research On Strengthening The Image Construction Of The Communist Party Of China In The Network Public Sphere

1990s, the emergence of the Internet as a sign, the human into a new era of information dissemination. Compared with the traditional top-down media, the Internet is a new platform for the realization of the personal expression of the people’s free will. Because of its open, real-time,interactive, convenience and other advantages of rapid penetration into all aspects of social life, in the public sphere plays an extremely important role. The Communist Party of China has always attached great importance to the party’s image building, and is good at showing a good image of the party in the public sphere. With the strengthening of the role of the Internet in the public sphere, to win the support of the Internet media and Internet users will become the top priority of the party’s image construction.Based on the theory of Marxism as a fundamental guide, through the political science,communication, sociology, history, the image of cross disciplinary reference, the formation of the network of public areas and the Communist Party of China’s image of the initial understanding of the Marx. Then, the formation of the concept of the network public sphere and the Communist Party of China’s image is defined, showing a two-way interactive relationship between the two. On this basis, the development and Realization of the image construction of the Communist Party of China in the network public sphere is discussed from the practical exploration, the trend of the times and the way of realization.From vertical dimension, sort out the Chinese Communist Party in the network public sphere is the image of the construction of the historical process, summarized network information technology introduction, the rapid development of electronic party affairs, widely used in the image of the party construction "three stages"; from the horizontal dimension and refining of the Communist Party of China(CPC) in the network public domain of the image of the construction of the historical experience exploration, summary for strengthening the information construction is an important foundation, actively promote the network politics is the basic way and to improve the media literacy of Party members and cadres is the fundamental guarantee for the "three pieces ofexperience". So it is necessary to draw lessons from the beneficial experience of the western political parties in the construction of the party image in the network public sphere.Facing the trend of the times, the Communist Party of China in the network public sphere in the construction of the party’s image is faced with many opportunities, but also faces various challenges. In the face of opportunities, the network public sphere provides rich resources for the construction of the image of the Chinese Communist Party, to build a stage of innovation, to open up ways to upgrade. From the face of the challenge, the network of public opinion to guide the absence, network reported the absence of supervision, illegal network management vacancy,outside the network attacks to deal with absence, resulting in people’s ideals and beliefs is weakened, resentment is induced, and doubt the ruling legitimacy of the Communist Party,ultimately, to shake the mass foundation of the party.The problem is the direction of practice. Public domain itself in the amount of the extension and expansion, the Chinese Communist Party itself in the arduous mission of three superimposed,are making the obtained generally recognized by the people’s difficulty to deepen, attentively cohesion becomes more difficult. In the completion of a comprehensive well-off society decisive stage, in the network public sphere construction of the Communist Party of China good image is very necessary. From as the main body of the party, as a member of the main cell, as the main carrier of the masses of the people, as image communication mechanism four aspects to explore,we should do: first, pay attention to play the role of the party; second, improve the ability to use a network of Party members and cadres; third, good the mechanism construction; fourth, promote the function of network supervision of play.