| By the middle of the century, will initially built the well-off society. The rapid development of economy of our country, the country’s economic growth is very obvious. The traditional economic institutions are also changing, leading agricultural industry is still. in the basic and leading status, but the proportion of the tertiary industry structure and service industry is slowly rising, with the rising status in economic and social development, in the open in the hearts of the people, more and more people into the sports, sports industry is also increasingly be just unfolding, sports industry prototype have also appeared, but it is undeniable that China’s current development of China is still home, but the service industry proportion level reflects a country’s development or not, proceed from the one to the other, the development of China’s sports industry is still in infancy, the status of sports industry and China still does not match in the world status. In the next stage, let the sports industry and national sports together, let the sports and national industry chain are connected with each other is the primary effect of the sports industry need to play.The sports relying on the basis of sports industry,in our country at present has been hitherto unknown development, social sports and competitive sports, mass sports development than the past has been greatly improved, and the combination of sports and science and technology, sports and leisure is increasingly close, but the development of sports industry is not synchronous, shows that our county in the construction, planning and development and sports culture practice still existing problems of the sports industry.Sports industry promotion, structure adjustment still needs to be continuously updated. The same market conditions, the sports market share resources more scarce, but relatively hard resources, physical resources are relatively flexible, return of sports industry more lasting, the higher the rate of return, optimize the ideology of sports industrial structure, the transformation of the development of sports industry is the realistic basis for the future development of sports industry in China, it is represent the general trend. At present, facing the development of sports industry in China is a complex problem, level is multi-faceted, such as the lack of mechanism of sports industry market is not perfect, the rationality of the market structure, industry internal and external integration difficulties, industry focus is unitary and so on, based on the above issues, this paper studied the current situation of sports industry in China, combined with the actual situation to the development trend of sports industry forecast, put forward reasonable suggestions related. |
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