| In recent years, with the development of China’s market economy, sports industry has become an important part of market economy in China, as the world’s first football sports event, its influence in the global scope are expanding, football industry has brought profound influence to the development of the world economy. In our country, football occupation League is one of the earliest implementation of commercial competition, commercial operation of the commercial operation mode not only drives the occupation football league basketball, volleyball, table tennis and other sports, also makes our country college football has been booming, College Football League also obtained the vigorous development, in recent years, however, University Football League in commercial operation compared with the occupation football league in China still exist many problems, this is the background, operating in China University Football League market model as the research object, carries on the analysis to the present situation of college football occupation League of China’s commercial operation pattern, to find out the factors of restricting and influencing occupation League of college football commercial operation, in order to better promote the occupation League of college football of China’s health, sustainable development.This paper comes to the following conclusions(1) College Football League organization is not perfect, market promotion efforts not enough(2) increase the reform of sports of our country continues to advance, the autonomy of running a University Football LeagueProvide favorable conditions for the commercial operation(3) the vast majority of enterprises hold positive attitudes about sponsorship of University Football League, think University Football LeagueMarket development potential is greatHave strong confidence in reform students football league.(4) the degree of attention in charge of Sports Leadership for the college football league has improved, coach of the University... |
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