Research On Media Operation Of Chinese Football Association Super League

Chinese Football Association Super League(CSL),is an annual league organized by Chinese football association and attended by 16 clubs.It represents the highest level of professional football in China and is one of the most influential professional football leagues in Asia.The domestic and foreign public demand for information of CSL is increasing day by day,and the league's demands and requirements for media publicity are also increasing.In order to build and promote a more influential league brand,spread football culture and league culture,and meet the spiritual needs of fans,it is necessary to rely on effective communication of various media at all levels,which relies on professional media operation to provide various facilities and services for media.By using the methods of literature review,interview and field investigation,this study sorts out the development stage,organizational structure and service concept of the media operation of CSL,and studies the current situation of the media operation of CSL from five aspects: media function area and streamline design,media support service,news service,photography service and broadcasting service.The study finds that the media operation of CSL has experienced three stages of development : a difficult start,a step on the right track and an innovative development.It has formed a media operation system composed of the management team of Chinese football association and Chinese Super League limited liability company,press officers of each division and the leaders of the team media,the official photo agency and the public broadcasting signal production team,as well as the volunteers.CSL follows the principles of professional and scientific management team,symbiosis and win-win in media relationship management,and service as the top priority in media operation.The results prove that he media operation of CSL is very professional andsolid in hardware services,but lacking in comprehensiveness,sharing and continuity in software services,and the level of human resources is also uneven.In view of this,this paper puts forward some Suggestions on the media operation service of CSL:establishing the media operation feedback system,perfecting the media operation training mechanism and perfecting the reward and punishment mechanism.