The Visual Identity Design Of YCAID

In the background of the international education market, with the United Kingdom and the United States dominated the Western countries have education in their national development plans, promotion of education brand strategy to compete for global resources. With the rapid development of China’s educational institutions, the emergence of diverse forms of school, increasing competition in the market of education, but there are many shortcomings in brand building, brand competition is fierce today, no brand image design for a modern educational institutions, life is like without a soul. Educational institutions want to develop steadily, bigger and stronger, and other enterprise products, to introduce the concept of brand, brand image through brand building, and VI design and promotion is the most effective means to establish a brand image. So creators must know the brand concept of educational institutions, to follow certain design principles to help educational institutions build brand names, logos, a series of visual communication elements pennants team logo, website pages, printing data, etc. to spread, these are brand-building, brand communication most effective and direct way, you can create a good image of educational institutions through VI design, to expand its visibility and influence to effectively spread the spirit and philosophy of educational institutions, give full play to the role of education brand.The author focused on the visual image of the YCAID education, to carry out a complete visual brand image design educational institutions. According to the name of educational institution-the "YCAID," and combined with the characteristics of the institution, whom designed a simple yet rich in meaning VI system, this set of VI design includes basic and applied two parts. I designfrom brand positioning, brand personality to establish VI recognition system. VI design by providing a powerful image of the spread of educational institutions fulcrum, expand the visibility and influence of educational institutions, create a good brand of education, which led to a greater focus on public education institutions more effectively promote the development of Chinese education.