Education Website's Visual Identity System Design Studies

The development of science technology brought more and more society informatization, human in daily life ask for information turn more and more convenient, so the websites became one of the most widely used tools to communicate information. With the great advantages brought by society informatization, education is on its way to the informaticaiton in a high speed, and education theme websites are becoming one of the important carriers to communicate educational information.When confronting a large mount of educational information and resources in different themes, it's an urgent problem for education theme websites that how to convey the information logically in an effective way. There is a main way to solve this problem that how to optimized the relationship between form and content on the websites. VIS as a group of meaningful semiotic system has the explicit philosophy of 'signified'; as a group of semiotic system with aesthetic character has the uniform representation of'signifier'. Therefore, we design visual identity system for education theme websites may assist websites to communicate educational information and educational resources effectively in order to realize educational theme of education theme websites.The paper analyzed the great advantages if introduce the VIS to education themes websites, did the research on the strategies of VIS design for education themes websites, and designed VIS with the example for' National Art Literacy Education' website.The paper analyzed the concept and interfaces of education theme websites, and explored the problems in communication and the reasons of these problems and tried to design VIS for "National Art Literacy Education'website.