Reserch Of Tennis Industry Development In Shandong

Shandong table tennis athletic ability has been a leader in the nationwide level，Shandong Luneng Table Tennis Club has trained Zhang Jike, Li Xiaoxia two worldchampions，In recent years, as China’s sports industry getting mature, Shandong table tennisare also actively seeking industrial development path.This article reserch on Table Tenniscompetition industry, the fitness industry, equipment industry, venue operation industry in thefive cities of Jinan, Qingdao, Yantai, Rizhao, Weihai through questionnaires, interviews,statistics, literature method, analysis tennis industry in Shandong Province, found it’s problemand propose appropriate countermeasures.Results of this study are as follows:1、Professional table tennis clubs are lack of propaganda, they always have weak sense inbuild-star players and maintaining stability, This is related with club’s limited right to operateindependently and Constraint-track mechanism.2、Health club services tend homogenization, Through the survey of20Table TennisFitness Club in Shandong Province found that club ancillary services can not keep up andlack of innovation, most of the trainers are part-time college students who are lack ofappropriate training qualification.3、Tennis industry are developed in Shandong Province, there are numerous tennismanufacturers，but technology development is insufficient，lack of local brand effect,Shandong table tennis supplies market are occupied by foreign brands.4、Stadium management positioning is not clear,the business model of“Sideline Supportmain industry”are universal, there are also many unreasonable in the layout of stadiumThis paper presents suggested countermeasures: strengthen marketing efforts at all levelsthe league，accelerate reforms to promote independent operators; improve the quality ofpersonnel and innovate service models; integrate resources， forming a joint regionalcompetitiveness, Build local brands; clear reward and punishment mechanism, improve themotivation of employees, distributing stadium rationally according to regional economic level.integrate resources integrate resources integrate resources integrate resources...