| regulatory factors,innovation ability factors,talent factors,conceptual factors The Indicating that thCulture is a nation's blood,is the spiritual home of the people,the prosperity and development of China's cultural industry,expanding domestic demand,promoting consumption,stimulating the growth of the national economy plays an important role.Excellent traditional sports culture is the core and soul of sports industry development,combining the sports industry and culture industry,build Shandong Province excellent traditional sports culture on the basis of the sports culture industry brand based on strong demand,not only is the time,but also an important measure to promote the development of sports industry in Shandong province.This paper adopts various research methods of literature,on-the-spot investigation,expert interview,mathematical statistics and logical analysis,based on analyzing the present situation of the development of cultural industry at home and abroad sports,discusses the Shandong province sports culture industry in various formats,development status and influence factors,constructs the specific path of sports culture industry in Shandong province the development of the concept,principles,objectives and tasks,the main content,development steps and measures.The conclusions are as follows:1.Shandong Province,the region formed 18 characteristics of brand competitions,2014-2016 a total of 31 large and medium-sized sports events at home and abroad,built two national,three provincial sports and cultural goods manufacturing base,2016 sports lottery industry Ranking third in the country,indicating that sports competition industry,sports and cultural goods manufacturing industry,sports lottery industry in Shandong Province is the pillar industry of sports and cultural industries.2.Shandong Province,only 8 sports intermediary companies,sports and cultural transmission to the traditional television,radio,newspapers,only Weihai International Fishing Tackle Fair a representative sports exhibition,reflecting the sports intermediary and training services,Sports media industry,the development of sports exhibition industry is still in its infancy.3.Shandong Province,a total of 178 characteristics of folk sports and cultural projects,sports festivals culture,coastal sports culture,mountain sports culture and other rich tourism resources,is the second largest sports tourism province,great development potential.4.According to the influencing factors,the factors influencing the development of sports culture industry in Shandong Province are as follows: structural factors of cultural and cultural industries,cultural factors,market factors,regional factors,policy ande adjustment of industrialstructure is the primary path of sustainable development of sports culture industry in Shandong Province.5.Shandong Province sports culture industry should follow the traditional culture and modern culture,innovation and development,openness,sharing and other development concepts,adhere to the green sustainable development,agglomeration development,non-balanced coordination and other principles,comprehensive and diversified development.6.Shandong Province,the overall goal of the development of sports and cultural industry is the initial construction of sports and cultural industry structure is reasonable,the sports culture industry system is perfect,diversified industrial base is increasing,the sports and cultural industry fund is sufficient,the wisdom sports culture experience rich and colorful sports culture industry province The The specific goal is to increase the experience of exhibition industry,sports building design,sports intermediary and training services and other modern sports services in the sports culture industry system in the proportion of cultivating 2-3 international sports boutique events and tourist attractions;the formation of 3-4 A national sports industry base,40 provincial sports industry base;build "Internet + sports culture industry" platform.7.Shandong Province,the main task of sports and cultural industry is: focus on the development of sports competition performance industry,sports and cultural goods manufacturing industry,sports lottery industry and other industries;characteristics of the development of national traditional sports and cultural industries,sports and cultural tourism,sports exhibition industry and other industries;Cultivate Taishan Sports Industry Group,Jianhua Center Ski Products Co.,Ltd.and other characteristics of sports leading enterprises.8.Shandong Province,the focus of sports and cultural industry recommendations are: to strengthen brand building,innovation and integration development,build sports culture experience garden,nurture the development of new formats.9.To improve the sports culture industry system reform,to build a harmonious sports culture industry market;to expand the residents of sports consumption;to optimize the sports culture;to promote the development of sports culture industry,to improve the sports culture industry,Industrial integration,to promote the development of industrial clusters;to promote the integration of sports and cultural industries and technology development,improve the ability to innovate;integration of sports and cultural resources,to create Shandong characteristics of sports and cultural industry brand;to create "Internet + sports" model;full introduction of sports culture industry Talent and other measures for the development of sports and cultural industries in Shandong Province to provide a certain theory,method support. |
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