Martial Arts And Taekwondo Promotion In The Form Of A Comparative Study

In the rapid development of information contemporary society, people get more and more sportsinformation channels, more convenient. With the rapid development of network technology and innovativemobile terminal capabilities, the rapid rise of new media, traditional sports media had a tremendous impact.Microblogging generation, brought further changes in the shape and spread of sports news sports newsspread pattern. Its strong social network and a flood of news tips, sports information for many people to geta new platform, especially its immediacy in a unique sporting event propagation speed advantage, it is nolonger just making sports news and sports journalists occupation, made for a general audience as part ofeveryday life, the audience began to intervene in the ordinary sports news production processes; its rapiddevelopment, but also has changed the core of the original television media to newspapers, radio portal forthe mainstream communication channels Sports News spread pattern. It is no exaggeration to say thatmicroblogging is not only a new form of the Internet, but also the spread of a new pattern of sports media..In this paper, the status quo and development trend of China’s sports development microblogging asthe research object, the use of literature, expert method and logic analysis and other methods, mainly fromthe definition of sports microblogging role, propagation characteristics, classification, status quo analysisdifferent emphasis on "sports microblogging," the novelty of a comprehensive, systematic analysis andresearch. Through research and analysis, better summarizes the advantages and problems of the spread ofsports microblogging, combined with data analysis, summed up the sports development strategies anddevelopment trend of microblogging. Accurately grasp the characteristics and conditions of this new sportsmicroblogging mode of transmission, and to explore how to make the microblogging become a sportsinformation dissemination plays an important role in the propagation model. The study drew the followingconclusions and recommendations for the rationalization, summarized as follows:The main conclusions:1, as a new form of information dissemination, sports microblogging better meet the needs of sportsaudiences sports information, and provide a more direct and vivid real news source for news dissemination.2, micro-Boti high sports sports news dissemination timeliness, but also truly browse, request convenience sports news information.3, because of its sports microblogging low barriers to entry, during sports spread the "double-edgedsword" effect highlighted in has many significant features and advantages of the spread, while indeed thereare also some inevitable flaws and problems.4, in recent years, relying on the multi-sport microblogging because these new media policy, profitmodel and other reasons, coupled with the impact of micro-letters, so tired of microblogging has entered ause.The main recommendations:1, strengthen information security, reiterated "gatekeeper" role to fill microblogging sports news in theabsence of the situation "gatekeeper."2, pay attention to sports coverage microblogging copyright awareness, avoid infringement, especiallyinternational multi-sport event or events reported occurred.3, in the course of sports coverage microblogging, microblogging microblogging originator should getrid mimic Twitter’s shadow innovation for their own development model, to enhance competitivedifferentiation.4, the microblogging application to sporting events to further broaden the path to profitability portalsand media.5Sports microblogging and traditional media to pay attention to the combination of increasedcredibility of the news.